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The specialist care marketing agency.
Helping care homes achieve 95%+ occupancy
Common Frustrations
The Random Marketing Trap
The Random Marketing Trap
You're doing bits and pieces - a website here, some social media there, maybe a leaflet drop or an ad in a care mag. It feels better than doing nothing, but you're not seeing the private-pay enquiries you need.
The Knowledge Gap
The Random Marketing Trap
You know marketing matters and probably most of what you should be doing too. But you lack clarity, aren’t sure what to prioritise, how much it should cost, or what results to expect. Without the right skills or experience in-house, you end up either doing very little or making expensive mistakes.
The Digital Marketing Mirage
The Digital Marketing Mirage
You've been sold the dream that Google Ads or a fancy website will solve everything. You're spending money on digital marketing and getting clicks, maybe even some enquiries, but they're not converting into placements.
The 3 Things You Must Have To Fill Beds Consistently
What families see and why they should choose you
- A brand that can command premium fees
- Clear positioning that cuts through the noise
- Messaging that speaks to families' real fears, wants and needs
How you consistently reach the right people
- Multi-channel campaigns that work together
- Content that educates and reassures families
- Systems that generate enquiries like clockwork
How you convert interest into income
- Follow-up systems that don't let prospects slip away
- Pricing conversations that focus on value, not cost
- Showrounds that close more visits
5 Reasons care leaders choose Fearless Marketing
1.We're a Team of Care Sector Experts
Every person on our team has hands-on experience in the care sector. That means you don't pay for us to get up to speed with ins and outs of the care sector - we're already there. While other agencies are googling "care home marketing," we're implementing strategies that work.
2. We Only Work in Care
While other agencies juggle restaurants, gyms, and tech startups, we eat, sleep, and breathe care sector marketing. We understand the unique challenges you face and the regulatory environment you operate in.
3. We've Been Where You Are
Our founder, Managing Director Sally Rasmussen has extensive in-house care marketing experience. She's sat in your management meetings, felt the pressure of empty beds, and knows what it's like when marketing budgets get questioned.
4. We Focus on Revenue, Not Vanity Metrics
We don't care about likes, follows, or website visits (ok, maybe a little bit). We really care about enquiries, conversions, and occupied beds. Every strategy we create has one goal: putting more money into the pot.
5. We Work How You Need Us To
Some clients want us to handle everything. Others want us to help them on their way for example recruiting and coaching to build internal capability. Most want something in between. We flex to fit your needs and budget.
Fearless Marketing - Our Story
We know it's about you, not us. But in case you're wondering ....
The Story Behind Fearless Marketing - Care Sector Specialist Marketing Agency
Fearless Marketing was founded in 2022 by Managing Director Sally Rasmussen, a care marketing specialist with many years of experience both in-house and agency side. Passionate about joining up the dots to create marketing that delivers results, she's the powerhouse behind Fearless Marketing.
We specialise in marketing strategies that actually fill beds and drive revenue: brand positioning that cuts through the noise, digital campaigns that reach the right families, and enquiry management systems that convert leads into placements. We choose budget appropriate tactics that we know deliver results, including a good mix of traditional and digital methods, bespoke solutions, and some exclusive processes developed just for the care sector.
Passionate about marketing that works (not just looks pretty), we just love championing the care providers who do incredible work but aren't shouting about it properly.
We get asked all the time how we consistently help homes achieve 95%+ occupancy. Well, now you know! Please don't hesitate to contact us with any questions about your marketing challenges – we'd love to help.
Here's to fearless marketing that fills beds!
Sally & the Fearless Marketing team
